Campaign details
Brand: WeberBrand owner: The Saint-Gobain GroupEntrant company: Yell Advertising - ThailandMarket: AsiaSector: Household & domesticMedia channels: Social mediaBudget: Up to 500k
Executive summary
In Thailand, glue is a common product for many common household repairs. We are a nation of fixers. So Weber Super Glue works as a hero. The kind of everyday hero who always helps you fix any kind of problem you are facing with their superpower… the brand spanking new ‘Cap Innovation System’.
We began to play around with the idea of...