Campaign details
Brand: WallsBrand owner: UnileverEntrant company: Mindshare Malaysia, Kuala LumpurMarket: MalaysiaSector: Dairy products, fats, oilsMedia channels: Social mediaBudget: Up to 500k
Executive summary
The Challenge: With the environment being so different from pre-COVID vs COVID times, how Walls Ice-cream as a brand tackled this and maintain our operations through the crisis, and prepare for growth in a new normal.
The Insights: Ice cream has under-utilized e-commerce channels in the Asia Pacific, particularly in emerging markets. Lagging logistics capabilities and geographical factors have made it challenging to...