Campaign details
Brand: Vogue TaiwanBrand owner: Condé NastEntrant company: Vogue Taiwan, Taipei CityIdea creation: Ogilvy Taiwan, Taipei CityMarket: TaiwanSector: Magazines, periodicals, booksMedia channels: Events & experiential, Online video, Outdoor, out-of-home, Packaging & design, Social media, Websites & microsites, Word of mouth, influencersBudget: No budget
Executive summary
As one of the most famous fashion media brands, Vogue has a particularly great opportunity to shape culture. Knowing that Taiwan's Gen-Z has a hard time forming their gender identity, Vogue sought to achieve social good while also recruiting...