Campaign details
Brand: United NationsBrand owner: United NationsEntrant company: MullenLowe U.S. - USAIdea creation: Mediahub New YorkMarket: North AmericaSector: Non-profit, public sector & educationMedia channels: Websites & microsites, Online display, Radio & audio, Outdoor, Out-of-home, Newspapers, Online video, Public relations, Word of mouth, Influencers, KOLsBudget: No budget
Executive summary
Genital mutilation, domestic violence, marital rape: illegal to show, but in many countries legal to do. How could awareness be raised of these issues when they couldn't be shown?
'The Unseen Story’ campaign leveraged the...