Campaign details
Brand: UN WomenBrand owner: UN Women LebanonEntrant company: Leo Burnett BeirutIdea creation: Leo Burnett BeirutMarket: LebanonSector: Charities & voluntary organisationsMedia channels: Content marketing, Newspapers, Outdoor, Out-of-home, Social media, Websites & micrositesBudget: No budget
Executive summary
Although Lebanese women are empowered, educated, and fit to run for political office and make a difference, they have almost never played an intrinsic role in any political and national peace-building dialogues, and have continuously been marginalised in state level decision-making.
UN Women Lebanon wanted to shed light on this...