Campaign details
Brand: TWIXBrand owner: MarsEntrant company: Weber Shandwick ChicagoIdea creation: Weber Shandwick, Chicago / Mars Wrigley Confectionery , New Jersey / The Marketing Arm, DallasPR: Weber Shandwick, ChicagoMarket: North AmericaSector: ConfectioneryMedia channels: Events & experiential, Merchandise & free gifts, Online display, Online video, Packaging & design, Point-of-purchase, in-store, Public relations, Social media, Television, Word of mouth, influencers, Websites & micrositesBudget: 500k - 1 million
Executive summary
As TWIX prepared to launch a new innovation, TWIX Cookies & Creme, the brand aimed to...