Tourism Authority of Thailand: Amazing Thailand. Culture To Commerce

Sasipa Mongolnavin

The Tourism Authority of Thailand (TAT) created a gaming experience to sustain the livelihoods of temples and small 'Deep Culture' businesses while the country was closed to tourists during COVID-19.

Campaign details

Brand: Tourism Authority of Thailand Brand owner: Tourism Authority of Thailand Entrant company: OgilvyIdea creation: Ogilvy Bangkok Market: Thailand Sector: Destinations and locations Media channels: Public relations, Websites & microsites, Word of mouth, Influencers, KOLs, Virtual & augmented reality Budget: Up to 500k

Executive summary

There’s metaverse for hype, metaverse for awards – and now there’s metaverse for reinventing tourism, sustaining artisans’ livelihoods, and keeping local culture alive when global travellers stop travelling.

Through COVID-19 lockdowns, the Tourism Authority...

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