Campaign details
Brand: Tencent LabBrand owner: TencentEntrant company: Tencent - China (mainland)Market: Greater ChinaSector: Technology & electronicsMedia channels: Mobile & apps, Public relations, Social mediaBudget: Up to 500k
Executive summary
The Palace Museum has consulted Tencent Lab to design a new digital experience for mobile web end. How do we accommodate millions of relics into the design?
We create a solitaire experience that connects patterns with patterns.
Geometric art patterns have embedded themselves in relics throughout different Chinese dynasties. Clouds, flowers, animals, dragons, each of these exist...