Campaign details
Brand: Lebanese Breast Cancer Foundation (LBCF)Brand owner: Lebanese Breast Cancer Foundation (LBCF)Entrant company: McCANN, ParisIdea creation: McCann ParisMarket: LebanonSector: Charities & voluntary organisationsMedia channels: Events & experiential, Online video, Packaging & design, Social media, Word of mouth, InfluencersBudget: No budget
Executive summary
In Lebanon, only 1 in 10 women have ever performed a breast self-exam.
With The Lebanese Breast Cancer Foundation, we helped women take their health into their own hands.
We collaborated with ‘unexpected content creators’ and ‘influencers’ – a popular traditional...