Campaign details
Brand: TencentBrand owner: TencentEntrant company: Tencent - China (mainland)Idea creation: In houseMarket: Greater ChinaSector: Telecoms & utilitiesMedia channels: Mobile & apps, Online video, Livestreaming, Events & experiential, Social mediaBudget: 500k - 1 million
Executive summary
B2B background
The Tencent WE (Way to Evolve) Summit is a technical forum for the technology industry presented by Tencent. It is targeted at technical experts from national research centres, observatories, technology industries, academic institutions, and internet companies. Although the main purpose is to serve the 2B nature,...