Campaign details
Brand: Sunlight Laundry DetergentBrand owner: UnileverEntrant company: Mindshare India - IndiaIdea creation: Mindshare MumbaiMarket: AsiaSector: Household & domesticMedia channels: Radio & audio, Mobile & apps, Outdoor, Out-of-home, Public relations, Websites & microsites, Social media, Word of mouth, Influencers, KOLs, Packaging & design, Television & Connected TVBudget: Up to 500k
Executive summary
Since time immemorial, handlooms from West Bengal have been a part of the fashion culture in India, but handloom weavers in West Bengal are now struggling given the rise of power looms...