Campaign details
Brand: SuncorpBrand owner: Suncorp GroupEntrant company: Leo Burnett AustraliaIdea creation: Leo Burnett Australia, Suncorp InsuranceMarket: Australia Sector: InsuranceMedia channels: Integrated, Newspapers, Online display, Online video, Outdoor, Out-of-home, Public relations, Radio & audio, Search marketing, Social media, Sponsorship - media, Television & Connected TV, Websites & micrositesBudget: 1 - 3 million
Executive summary
Each year, hundreds of thousands of Australian homes are destroyed or damaged by extreme weather. And each year nothing changes. We just pick up the pieces, and rebuild the same way.
To break...