Campaign details
Brand: Stronger Than Violence InitiativeBrand owner: Federal Ministry for Family Affairs, Senior Citizens, Women and YouthEntrant company: Edelman FrankfurtIdea creation: Edelman, Frankfurt Am MainPR: Edelman, Frankfurt Am MainMarket: GermanySector: Government, social policyMedia channels: Online video, Outdoor, out-of-home, Public relations, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
The "What's Your Number?" campaign of the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth generated awareness around the issue of violence against women in Germany and inspired the...