Campaign details
Brand: StarbucksBrand owner: NestléEntrant company: Zenith, LondonIdea creation: Zenith, TaipeiMarket: TaiwanSector: Hot drinksMedia channels: Online video, Social media, Voice, chatbots, Word of mouth, influencersBudget: Up to 500k
Executive summary
With practically zero budget, we needed to sales for Nestle Taiwan's new Starbucks at home capsules. We created an innovative AI-powered social activation solution to design a unique campaign leveraging Starbuck's strong brand and social appeal.
Our process first selected influencers based on their influencing power by using advanced algorithm that turned social engagements...