Campaign details
Brand: SingerBrand owner: Singer Sri LankaEntrant company: Wavemaker ColomboIdea creation: Wavemaker Sri Lanka, ColomboMarket: Sri LankaSector: Home appliancesMedia channels: Social media, Websites & micrositesBudget: Up to 500k
Executive summary
Singer Sri Lanka PLC, a well-established white goods retail brand in Sri Lanka, presented Wavemaker Sri Lanka with a challenge to improve their current e-commerce strategy which has been implemented to drive sales.
The current set up was to bring in more traffic to the website than drive in conversions; though the traffic compared...