Campaign details
Brand: SimpliSafeBrand owner: SimpliSafeEntrant company: MullenLowe BostonMarket: United StatesSector: Information TechnologyMedia channels: Online video, Packaging & design, Public relations, Social media, Websites & microsites, Word fo mouth, influencersBudget: No budget
Executive summary
COVID-19 had forced us to be apart. But by the Christmas 2020 holiday season, we were really having trouble staying apart.
As the brand that stands for effortless protection and safety, US consumer tech and security company SimpliSafe saw an opportunity to help.
The SimpliSafe Social Distancing Sweater was the world's first holiday...