Campaign details
Brand: ScotiabankBrand owner: ScotiabankEntrant company: PHD, TorontoMarket: CanadaSector: BanksMedia channels: Mobile & apps, Online display, Outdooor, out-of-home, Radio & audio, Social media, Sponsorship - event, property, Television, Websites & micrositesBudget: Up to 500k
Executive summary
With 1 in 6 businesses in Canada at risk of closing and 2.4Million jobs at risk due to COVID-19, Scotiabank created a program call Operation Support Local. While Scotiabank is the third largest lender in Canada, our small business marketing programs have historically been underinvested in. With no room for...