Campaign details
Brand: SBI Life InsuranceBrand owner: State Bank of IndiaEntrant company: MullenLowe Lintas Group - IndiaIdea creation: Mullen Lintas MumbaiMarket: AsiaSector: Financial servicesMedia channels: Public relations, Online video, Social media, Radio & audio, Word of mouth, Influencers, KOLsBudget: 1 - 3 million
Executive summary
The pandemic led to a newfound immunity regime, most people were making smart choices around their health. Delving deeper into this intrinsically protective behaviour, SBI Life realised that as an insurance player the brand’s role to provide immunity to the consumer...