Samsung: Samsung's dreams unfold Qatar pop up

Vaishali Shenoy, Marissa Anne Ganeshwaran

Mobile phone brand Samsung created an interactive, experiential campaign to engage high-value audiences in Qatar during the 2022 World Cup.

Campaign details

Brand: Samsung Galaxy Brand owner: Samsung Entrant company: Cheil WorldwideIdea creation: Cheil Dubai Market: Middle East & North Africa (general region) Sector: Mobile devices Media channels: Public relations, Social media, Virtual & augmented reality, Websites & microsites, Word of mouth, Influencers, KOLs, Email marketing, Events & experiential, Online displayBudget: 3 - 5 million

Executive summary

When football fever hit Qatar in 2022, with the FIFA World Cup, Samsung was given the perfect opportunity to revitalize its position in Qatar.

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