Campaign details
Brand: Rugby League World Cup 2021Brand owner: Rugby League World Cup 2021Entrant company: McCann - United KingdomIdea creation: McCann ManchesterMarket: United KingdomSector: Leisure & entertainmentMedia channels: Radio & audio, Social media, Outdoor, out-of-home, Online display, Programmatic display, Video on demand, Public relationsBudget: Up to 500k
Executive summary
This paper is the ultimate sporting underdog story.
Representing an underfunded sport, with an underfunded media and production budget of £387K (during times of COVID-19) it will tell the story of how the Rugby League...