Campaign details
Brand: PETRONASBrand owner: PETRONASEntrant company: Ensemble Worldwide, Petaling JayaMarket: MalaysiaSector: Tyres, fuel, accessories, servicesMedia channels: Events & experiential, Livestreaming, Merchandise & free gifts, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Radio & audio, Social media, Television, Websites & micrositesBudget: 500k - 1 million
Executive summary
As an oil and gas company, PETRONAS faces its share of negative perceptions. The truth is, we've been ingrained in the lives of all Malaysians since the beginning.
So to increase brand love in 2019...