Campaign details
Brand: PetronasBrand owner: PetronasEntrant company: Ensemble Worldwide Petaling JayaIdea creation: Ensemble Worldwide, Petaling JayaMarket: MalaysiaSector: Tyres, fuel, accessories, servicesMedia channels: Cinema, Online video, Radio & audio, Television, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Festive Advertising in Malaysia has now become a highly anticipated thing, similar to the Super Bowl commercials in the US. But the landscape is becoming extremely cluttered, and there is a big fear that this will drop our brand's top of mind (TOM) recall. We needed...