Campaign details
Brand: Pergraphica Brand owner: Mondi Entrant company: TrueIdea creation: True London Market: Europe (general region) Sector: Business services Media channels: Magazines - business, Trade, Online display, Websites & microsites, Online video, Content marketingBudget: Up to 500k
Executive summary
In 2015, Mondi, one of Europe’s largest paper manufacturers, launched PERGRAPHICA, high quality paper for hi-spec print projects. It achieved steady growth, but the COVID-19 pandemic hit hard, resulting in an 18.2% market decline and overall production costs increasing, which eroded sales margins.
The...