Campaign details
Brand: PepsiBrand owner: PepsiCoEntrant company: Wunderman Thompson, GurgaonMedia: Mindshare, GurgaonPR: Edelman India, GurgaonMarket: IndiaSector: Carbonated soft drinksMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
During Covid-19, as India entered complete lockdown, 4 out of 10 restaurants were at the brink of shutting down. Around 3 million restaurant workers lost their jobs. Pepsi and food-industry have been joined to the hip, growing together for last 30 years. Today, the food...