Campaign details
Brand: Partners Life Brand owner: Dai-ichi Life Holdings Entrant company: SpecialIdea creation: Special Auckland Market: New Zealand Sector: Insurance Media channels: Online video, Public relations, Video on demand, Social media, Sponsorship - media, Websites & micrositesBudget: Up to 500k
Executive summary
New Zealand is one of the most under-insured countries in the world for life insurance.
To change the mindset of the nation, Partners Life teamed up with NZ’s highest-rating ‘murder mystery’ show TV – The Brokenwood Mysteries.
Working with TVNZ, the...