Campaign details
Brand: NissanBrand owner: RenaultEntrant company: TBWA\RAAD - United Arab EmiratesIdea creation: TBWA/RAAD DubaiMarket: Middle East & North AfricaSector: AutomotiveMedia channels: Email marketing, Competitions & contests, Online display, Livestreaming, Social media, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home, Online video, Mobile & apps, Websites & micrositesBudget: 3 - 5 million
Executive summary
In 2020, Nissan was looking to launch the all-new X-Terra in the Gulf Cooperation Council countries and it wasn’t simply introducing a new car. For communication to be effective, it needed to...