Campaign details
Brand: NidoBrand owner: NestléEntrant company: Publicis Middle East, DubaiMarket: Middle East & Africa, North AmericaSector: Baby foodMedia channels: Online display, Online video, Point-of-purchase, in-store, Product sampling, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
NIDO, an iconic brand in the Middle East, had started to lose the interest and trust of younger moms, who were gravitating towards more modern brands.
The category communication landscape was too conventional: representing the ideal side of parenting; with...