Campaign details
Brand: NHSBrand owner: NHSEntrant company: MullenLowe LondonMedia: MullenLowe Mediahub, London / Manning Gottlieb OMD, LondonPR: Freuds, LondonMarket: United KingdomSector: Military & emergency servicesMedia channels: Cinema, Online display, Outdoor, out-of-home, Public relations, Radio & audio, Search marketing, Social media, Television, Video on demandBudget: 5 - 10 million
Executive summary
This is the story of how NHS England, the world's biggest free-to-residents healthcare system, used an integrated multi-touchpoint approach to successfully recruit the next generation of nurses, retain its existing workforce, and encourage...