Campaign details
Brand: Government of New ZealandBrand owner: Government of New ZealandEntrant company: Clemenger BBDO WellingtonMedia: OMD WellingtonMarket: New ZealandSector: Government, social policyMedia channels: Content marketing, Newspapers, Online video, Outdoor,out-of-home, Print - general, unspecified, Radio & audio, Social media, TelevisionBudget: 5 - 10 million
Executive summary
When the COVID-19 pandemic reached New Zealand, our fate rested on how we first responded. The initial eight weeks would determine how we weathered the run to a vaccine – whether we overwhelmed hospitals and suffered deaths, or whether...