Campaign details
Brand: Natural LightBrand owner: Anheuser-Busch InBevEntrant company: M&C Saatchi, New YorkMarket: United StatesSector: Beer & ciderMedia channels: Other & ambient media, Public relations, Social media, Websites & micrositesBudget: No budget
Executive summary
Natural Light is a value (budget) beer brand in the United States, with a hyper focus on the college lifestyle and experience. Our core creative idea is simple: Life is serious, Natty isn't.
Many of our consumers face a daunting challenge– college debt. In response to this, Natty has been providing $1 million...