Campaign details
Brand: McDonald'sBrand owner: McDonald'sEntrant company: Leo Burnett - The PhilippinesIdea creation: Leo Burnett ManilaMarket: AsiaSector: RetailMedia channels: Merchandise & free gifts, Events & experiential, Word of mouth, influencers, KOLs, Social mediaBudget: 1 - 3 million
Executive summary
The Philippines remained the last country in the world with classrooms shuttered by COVID-19.
This is the story of how McDonald’s transformed its unused party rooms (also shuttered by pandemic restrictions) into lively classrooms to help students and teachers struggling with the distance learning system.
As...