Campaign details
Brand: McDonald's Brand owner: McDonald's Entrant company: DDBIdea creation: DDB Sydney Market: Australia Sector: Restaurants & takeaways Media channels: Online video, Word of mouth, Influencers, KOLs Budget: Up to 500k
Executive summary
McNuggets are an iconic Macca’s menu item. But in a highly competitive chicken market, adults were turning to other options and forgetting their love for Nuggs.
While Nuggs may have been overlooked, some of Macca’s dipping sauces had amassed a cult following with communities of superfans hungry for their release…...