Campaign details
Brand: MastercardBrand owner: MastercardEntrant company: Byfa Consultancy Limited - Hong KongIdea creation: Carat Hong KongMarket: Greater ChinaSector: Financial servicesMedia channels: Newspapers, Online display, Magazines - consumer, Sales promotionBudget: Up to 500k
Executive summary
Since the outbreak of COVID-19, SME businesses in Hong Kong have faced difficulties, with women entrepreneurs being systematically hit hardest of all.
In recognition of International Women’s Day, Mastercard was determined to address this imbalance and empower local women entrepreneurs through a year-long campaign, Women Entrepreneur Hub, offering real help,...