Campaign details
Brand: LuxBrand owner: UnileverEntrant company: Mindshare Pakistan, KarachiMarket: PakistanSector: Bath toiletries, soapsMedia channels: Newspapers, Social media, Sponsoorship - event, TelevisionBudget: 500k - 1 million
Executive summary
Lux operates in the Skin Cleansing category that includes formats such as Soaps and handwashes. Lux has a long legacy in the Pakistan market with its iconic star-studded campaigns featuring the top celebrities of their era. With its positioning on beauty and glamor Lux has been the go-to soap for women in Pakistan.
Lux is the leader in the...