Campaign details
Brand: LifebuoyBrand owner: UnileverEntrant company: Mindshare Vietnam, Ho Chi Minh CityMarket: VietnamSector: Bath products, soapsMedia channels: Online display, Online video, Outdoor, out-of-home, Product sampling, Public relations, Social media, Television, Websites & microsites, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
The COVID-19 pandemic in Vietnam is part of the ongoing worldwide pandemic of coronavirus disease 2019. Vietnam's success strategy to control the spread was to implement strict social distancing measures.
Lifebuoy hand in hand with government to fight fierce battle with support and...