Campaign details
Brand: LEGOBrand owner: KIRKBIEntrant company: Havas Middle East - United Arab EmiratesIdea creation: Havas Media DubaiMarket: Middle East & North AfricaSector: Leisure & entertainmentMedia channels: Word of mouth, influencers, KOLs, Social media, Public relationsBudget: No budget
Executive summary
In a nation where being well-known globally is not a guarantee of success if you don’t ‘speak’ the Saudi culture, we made LEGO, a relatively unknown brand in Saudi Arabia, win its place in the hearts of Saudi people.
With limited budgets, we positioned LEGO...