Campaign details
Brand: Lady's ChoiceBrand owner: UnileverEntrant company: Mindshare Philippines - The PhilippinesIdea creation: Mindshare TaguigMarket: AsiaSector: FoodMedia channels: Websites & microsites, Social media, Merchandise & free gifts, Word of mouth, Influencers, KOLs, Content marketingBudget: Up to 500k
Executive summary
The past two years greatly reshaped our lives, with major modifications applied to our ordinary living standards. From wearing masks and face shields to social distancing – all of which have greatly affected and limited the way humans would normally interact – this took away...