Campaign details
Brand: KotexBrand owner: Kimberly-ClarkEntrant company: Mindshare Vietnam, Ho Chi Minh CityIdea creation: Kimberly-Clark VN, Ho Chi Minh City / Ogilvy Vietnam, Ho Chi Minh CityMarket: VietnamSector: Feminine hygieneMedia channels: Gaming & in-game advertising, Online display, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
How to drive buzz for a product that no one wants to talk about??? Kotex is the no. 2 femcare brand in Vietnam behind Diana who have...