Campaign details
Brand: Kotak Mahindra BankBrand owner: Kotak Mahindra Bank LimitedEntrant company: Kotak Mahindra Bank Limited, MumbaiIdea creation: Mahindra & Mahindra, MumbaiMarket: IndiaSector: BanksMedia channels: Cinema, Magazines - consumer, Integrated, Online video, Outdoor, out-of-home, Television, Virtual & augmented realutyBudget: 1 - 3 million
Executive summary
Kotak Mahindra Bank has always pursued the endeavor to reach the audience in the most effective way possible, which in the financial services industry means speaking the language that consumer understands and doesn't feel intimidated by. This philosophy has been...