Campaign details
Brand: KitchenaidBrand owner: Whirlpool CorporationEntrant company: Digitas, ChicagoMedia: Vox Media, New YorkMarket: United StatesSector: Home appliancesMedia channels: Content marketing, Public relations, Social media, Video on demand, Websites & microsites, Word of mouth,influencersBudget: 1 - 3 million
Executive summary
When peers in our category set out to 'do good', it often ends with a big cheque – notable, not noteworthy. We aimed to do more, to shed light on a long-standing, yet largely unnoticed, issue and actually make a difference through action.
Through a...