Campaign details
Brand: KFCBrand owner: Yum! BrandsEntrant company: Ogilvy Australia - AustraliaIdea creation: Ogilvy SydneyMarket: Australia & New ZealandSector: RetailMedia channels: Online display, Virtual & augmented reality, Word of mouth, Influencers, KOLsBudget: Up to 500k
Executive summary
In the ‘old normal’ pre-pandemic, KFC Australia’s bumper summer sales have relied upon the pinnacle of experiential marketing: live exposure from thousands and thousands of cricket fans wearing branded buckets on their heads at every game.
The iconic ‘Bucketheads’ phenomenon sees fans sing, party, and perfectly embody the...