Campaign details
Brand: KFCBrand owner: Yum! BrandsEntrant company: Ogilvy SydneyIdea creation: Ogilvy Australia, SydneyMedia: MediaCom SydneyPR: Ogilvy Australia, SydneyMarket: AustraliaSector: Restaurants & takeawaysMedia channels: Merchandise & free gifts, Outdoor, out-of-home, Sales promotion, Social media, Sponsorship - sports, Websites & micrositesBudget: Up to 500k
Executive summary
This is a comforting example of how ground-breaking creativity can – and should – be deployed to achieve any business objective. Even something as dry and transactional as data acquisition.
Rather than traditional advertising, KFC Australia...