Campaign details
Brand: JumiaBrand owner: JumiaEntrant company: VMLY&R Commerce MENA - United Arab EmiratesIdea creation: VMLY&R Commerce DubaiMarket: Middle East & North AfricaSector: RetailMedia channels: Social media, Online video, Radio & audio, Outdoor, Out-of-homeBudget: 1 - 3 million
Executive summary
Black Friday is growing in importance across Africa and the Middle East. And online retailers are fast adjusting their plans to ensure the opportunity is fully capitalised.
Jumia, the leading e-commerce platform in Africa, is not only aligned with this growing opportunity but trying to...