Campaign details
Brand: Johnnie WalkerBrand owner: DiageoEntrant company: EABL Tusker Ground, Kasarani ConstituencyIdea creation: JWT|WMC|Grey Kenya/ Bean Interactive, NairobiMarket: KenyaSector: SpiritsMedia channels: Livestreaming, Outdoor, out-of-home, Programmatic display, Radio & audio, Search marketing, Social media, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Campaign title: Price campaign 360 surround sound
Brand: Johnnie Walker
Agency: Creative: JWT
Digital creative: Bean Interactive
Launch date: July
Duration: 6 months
Media used: OOH, digital & radio
Target audience: Total TBA:...