Campaign details
Brand: IKEABrand owner: IKEAEntrant company: Ogilvy Taipei CityIdea creation: Ogilvy Taipei CityMarket: TaiwanSector: Furniture & furnishings retailMedia channels: Online video, Outdoor, Out-of-home, Social mediaBudget: Up to 500k
Executive summary
What do you do if you’ve spent 80 years fine-tuning a sales model, leveraging the best of catalogue and physical retail marketing to sell a lifestyle dream, inspire homemakers to upgrade their big-ticket furniture, and effortlessly upsell low-price but high-margin accessories – only to suddenly find people unable to visit stores anymore, and feeling too economically...