Campaign details
Brand: IKEABrand owner: IKEAEntrant company: Wunderman Thompson LondonIdea creation: Wunderman Thompson London, IKEAMarket: UKSector: Furniture & furnishings retailMedia channels: Email marketing, Integrated, Online display, Point-of-purchase, In-store, Search marketing, Social media, Video on demand, Websites & micrositesBudget: Up to 500k
Executive summary
Running a small business is never as easy as it looks. Only 42% survive the tough first five years. As they’re small, their business is fragile and volatile, making them vulnerable and more in need of help. But accepting help is hard. Especially from...