Campaign details
Brand: IKEABrand owner: IKEAEntrant company: Ikea Taiwan, New TaipeiIdea creation: Ogilvy Taiwan, Taipei CityMarket: TaiwanSector: Furniture & furnishings retailMedia channels: Gaming & in-game advertising, Social media, Websites & micrositesBudget: No budget
Executive summary
This is a story of digital transformation unlike any other.
That of the Guinness World Records' most widely read catalogue in the world. Ever.
Of a cultural institution more widely distributed than the Bible, Quran, or Harry Potter.
Of a lifestyle icon launched in 1951, and lately printed at 200m+...