Campaign details
Brand: Hungarian TelekomBrand owner: Deutsche TelekomEntrant company: Magyar Telekom - HungaryIdea creation: Mito BudapestMarket: EuropeSector: Telecoms & utilitiesMedia channels: Radio & audio, Word of mouth, Influencers, KOLs, Online display, Television & Connected TV, Search marketing, Online videoBudget: Up to 500k
Executive summary
Hungarian Telekom put Gen Z customers in charge of developing a new mobile bundle tailored to their needs, using a campaign built on the brand’s purpose: Together we are capable of surprising achievements.
Gen Z customers demand freedom and hate limiting...