Campaign details
Brand: Home Box Brand owner: Landmark Group Entrant company: Leo BurnettIdea creation: Leo Burnett Dubai Market: Middle East & North Africa (general region) Sector: Furniture & furnishings retail Media channels: Websites & microsites, Word of mouth, Influencers, KOLs, Mobile & apps, Television & Connected TV
Executive summary
In a declining furniture-retail category, Home Box, which was losing market share to bigger competitors, needed to win mass affluent homeowners in the Gulf region.
It unveiled a hidden truth that inspired a new business line and...