Campaign details
Brand: HerdezBrand owner: Grupo HerdezEntrant company: DDB Mexico - MexicoIdea creation: DDB Mexico CityMarket: Latin AmericaSector: FoodMedia channels: Online display, Websites & microsites, Public relations, Product sampling, Point-of-purchase, In-storeBudget: Up to 500k
Executive summary
In an economic environment where consumers prioritize their basic food needs, it is a significant challenge to launch new products that capture their interest and translate into sales.
Our challenge was to reinforce Herdez® overall leadership in the homemade sauces category in Mexico, launching for the first time...